MTiid
Brand Identity
2021
This is a series of logo/brand concepts for the Music Technology: Interaction, Intelligence, Design (MTiid) program at CalArts.





Context
With an emphasis on the sonic arts, MTiid students take classes covering subjects like electrical engineering, computer science, physics, acoustics, and mathematics, along with many courses emphasizing the program’s core focus in electronic music composition, production, and performance.

Activites include custom software design, physical computing for human-computer interaction, and electro-mechanical systems for robotic performance.








unconventional music note idea










universal application idea












structured minimalism idea










interconnected system(s) idea













soundwave idea pt.1













soundwave idea pt.2












final logo pairings