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MTiid
Brand Identity
2021
This is a series of logo/brand concepts for the Music Technology: Interaction, Intelligence, Design (MTiid) program at CalArts.




Context
MTiid students take classes covering subjects like electrical engineering, computer science, physics, acoustics, and mathematics, along with many courses emphasizing the program’s core focus in electronic music composition, production, and performance. 







unconventional music note idea









universal application idea











structured minimalism idea









interconnected system(s) idea












soundwave idea pt.1












soundwave idea pt.2











final logo pairings